Hisham is currently the MD of Vodacom Tanzania Plc and is responsible for running all facets of the business. He has a proven executive management track record and over 15 years of experience in the telecommunication industry, he holds a bachelor degree of Commercial Business from Cairo University in Egypt, a graduate of 2 executive programs from IMD Business School in Switzerland and London Business School in UK.

Prior to becoming the Managing Director, Hisham was focusing in transforming the commercial business, primarily by creating a new project management team that was key in launching differentiated consumer offerings that enabled Vodacom to gain market share over competition in the past 2 years.

Prior moving to Tanzania, he worked as Chief Commercial Officer for Vodacom International Business based in South Africa, where he led the design and implementation of all commercial strategies across all Vodacom African markets, in addition to serving as a board member in Vodacom Tanzania & Mozambique.

Previously, he held several senior roles in Vodafone Egypt, he was responsible for Digital & Content, Postpaid & Prepaid Business, and took over the responsibility of all consumer marketing activities.

Hisham is an expert in the consumer business, at Vodafone Group in London, he focused in growing partner networks consumer revenue across 13 different markets in Latin America, Europe & Middle East.

Hisham is passionate about how the digital economy has and will continue shaping businesses and what organizations need to do to become “future ready” seizing the benefits of the digital economy for business growth. He has spoken on several events, GSMA, PMI and other International conferences on mobile money and digital transformation.